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Collaboration · Product Design · DS4 Studio

Lomi: Genie

Akshi Maiti & Yuti Jetani

Lomi: Genie — a soft sage-green electric composter with a round lid and pellet drawer
Lomi: Genie An electric composter just for your baby's room

01

Who is Lomi?

Lomi was launched in 2021 by Pela as a countertop electric composter designed to make food waste reduction simple and accessible at home.

It positioned itself as a tech-forward solution to everyday sustainability, aiming to reduce the waste that ends up in landfills.

A hand pressing the button on the white Lomi countertop composter
The Lomi product family: composters in white, black and sage, and Lomi Blends pouches
The existing Lomi family: devices plus Lomi Blends odor neutralizer and nutrient activator

Core of Lomi

  1. Hands holding a bowl of vegetable scraps
    Composting Company At first glance Lomi is a composting company; its hero product relates to urban composting.
  2. Cupped hands holding soil above food scraps
    Waste Management On a deeper level Lomi is tackling waste management, specifically food waste.
  3. Gloved hands planting a seedling in soil
    Waste Repurposing Lomi is a company that repurposes waste into something more useful.

Who are the audience?

A woman relaxing in a sunny apartment
Urban & Apartment Residents
A man tending houseplants
Gardeners & Plant Enthusiasts
Smart-home devices on a living room table
Design & Tech Forward Consumers

02

Design Opportunity

If Lomi's real business is repurposing waste, the next stream to take on is baby waste: a new market for Lomi.

Piles of used disposable diapers and an overflowing diaper bin
01

Single use products can take up to 450–500 years to decompose in a landfill.

That's because of their mix of plastics, wood pulp and absorbent polymers.

02

4.5 billion biodegradable diapers are discarded each year.

Even though biodegradable diapers were made to tackle the issue of waste, almost all are thrown away. That's about 500,000 Chevrolet cars full of waste.

Trend report

Bar chart: market size of biodegradable diapers and wipes rising from 2020 to a projected 2030
Market size of biodegradable diapers & wipes, 2020–2030 (projected)

How can we repurpose baby waste?

  1. Used diapers going into a bin
    Diapers & Wipes
  2. Pre-shredded fibrous waste
    Pre-Shredded Waste
  3. A bag of dark compost
    Compost
  4. Gloved hands holding dry pellets
    Pellets

Why pellets?

Easy Management

A dry, uniform output that's simple to store, empty and move.

Avoids the Ick Factor

Baby waste is already sensitive. Pellets read as clean and hygienic in a way loose compost doesn't.

Waste Repurposing

Pellets turn waste into a usable material, the same promise at the core of Lomi.

Market position

Market map from mass market to high-end luxury and low to high sustainable impact, with the high-end, high-impact quadrant marked as the opportunity
Existing nursery products cluster everywhere except high-end luxury with high sustainable impact. That's the opening for Genie.

03

Brand Direction

Three pillars taken from Lomi's existing language, which every design decision had to answer to.

Integrated

Designed to seamlessly fit into daily routines, the product blends function, form, and environment into a cohesive home system.

Integrated moodboard: soft blue and butter-yellow forms

Gentle

A soft, non-intrusive design approach that makes waste processing feel approachable and safe within everyday home environments.

Gentle moodboard: sage greens, soft fabric and rounded white forms

Organic

Rooted in natural cycles, the system transforms waste in a way that feels intuitive, material driven, and connected to ecological processes.

Organic moodboard: warm clay, stone and wood textures

04

Lomi: Genie

The final direction, Integrated Care, sits closest to Lomi's own product language.

CMF
Smooth
Form
Stacked
UI/UX
Flush Buttons
Detail
Concentric
Lomi: Genie beside a white dresser in a sage-green nursery
At home in the nursery
Four renders showing how Genie is used, numbered 01 to 04
How it's used, in four steps
Top view of Genie with a glowing ring around the lid

Light rim

A soft glowing ring around the lid shows when a cycle is done, so you can check it at a glance without an app or an alarm.

Inside Genie

Cutaway render of Genie showing its internal components
  • Shredder
  • Bucket
  • Blade for Compost
  • Pellet Processor
  • Blade for Pellets
  • Metal Plate
  • Charcoal Filter
  • PCB
  • Back Filter

05

Lomi: Pet Genie

  1. Food scraps in a Lomi bucket
    Food Waste
  2. A cloth diaper with a seedling growing from it
    Baby Waste
  3. Biodegradable dog poop bags
    Pet Waste

U.S. dogs produce over 10 million tons of waste annually.

6.5 million tons are left uncollected or sent to landfills.

Dog poop can impact ecosystems like oil or chemicals do.

Dog waste can carry parasites, E. coli and roundworms.

How can we tackle bacteria?

Two internal assemblies, the second with a red UV light ring under the lid

Pet Genie adds a UV light ring under the lid. UVC light at 140 degrees penetrates the DNA and RNA of bacteria and kills the harmful ones.

Lomi: Pet Genie, a sage-green cylinder on a white base with a pellet drawer
Pet Genie mounted on a living room wall above a wooden dog crate with a beagle
Wall-mounted above the crate, out of reach
Four renders showing how Pet Genie is used

The Lomi family

Pet Genie, Genie and the original Lomi side by side
Lomi 3$549

The original food-waste composter.

Lomi: Genie$419

Seamlessly integrated into nursery life. Designed for a cleaner waste cycle.

Lomi: Pet Genie$259

A quieter and more hygienic alternative, designed specifically for biodegradable pet waste in domestic spaces.